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Euroboor USA Inc. Minimum Advertised Price (MAP) Policy

Drills & Drilling Accessories

1. Policy Purpose

The purpose of this Minimum Advertised Price (“MAP”) Policy is to protect the brand value, ensure fair competition among distributors, and support consistent marketing of Euroboor USA Inc. drill and drilling accessory products (the “Products”).

This MAP Policy establishes the minimum prices at which Products may be advertised, not sold.

2. Scope of Policy

This Policy applies to all distributors, dealers, resellers, and retailers (“Distributors”) authorized to sell Euroboor USA Inc. Products in the United States.

This Policy applies to all forms of web/internet/online advertising, including but not limited to:

  • Websites and online marketplaces
  • Shopping carts and product listing pages
  • Email marketing
  • Digital ads, banners, and paid search
  • Social media posts and promotions

3. Definition of MAP

  • “Minimum Advertised Price” (MAP) is the lowest price at which a Product may be advertised.
  • MAP pricing for each Product will be provided separately and may be updated at Euroboor USA Inc.’s sole discretion.
  • MAP applies only to advertised prices, not to the actual selling price at checkout, provided the selling price is not displayed or implied in advertising.

4. Prohibited Advertising Practices

Distributors may not:

  • Advertise Products below the stated MAP price
  • Use strike-through pricing, rebates, coupons, gift cards, or “instant savings” that result in an advertised price below MAP
  • Use language implying a lower price (e.g., “Call for price,” “Add to cart to see price”) if the displayed price is below MAP

5. Permitted Practices

Distributors may:

  • Sell Products at any price in-store or at checkout, as long as the lower price is not advertised
  • Advertise prices above MAP
  • Offer non-price-based promotions (e.g., free shipping, extended warranties), provided they do not reduce the advertised price below MAP

6. Monitoring and Enforcement

Euroboor USA Inc. may, but is not obligated to, monitor Distributor advertising for MAP compliance. Monitoring may include:

  • Manual review
  • Automated price monitoring tools
  • Third-party monitoring services

Failure to monitor does not constitute waiver of this Policy.

7. Consequences of MAP Violations

MAP violations will result in the following enforcement actions, which are not negotiable and will be applied uniformly.

First Violation

  • Written notification of violation
  • Requirement to correct the violation within 24 hours

Second Violation (within 12 months)

  • Suspension of purchasing privileges and/or discounts until corrected
  • Loss of eligibility for promotions, discounts, or cooperative marketing programs during suspension

Third Violation (within 12 months)

  • Loss of discount 
  • Possible termination of authorized distributor status
  • Loss of discount on any outstanding orders at Euroboor USA Inc.’s discretion

Euroboor USA Inc. reserves the right to skip steps or impose immediate suspension or termination for egregious or repeated violations. 

8. No Discussion or Negotiation

This MAP Policy is unilateral and non-negotiable.
Euroboor USA Inc. does not seek, accept, or consider assurances of compliance.

Distributors should not contact sales representatives to discuss MAP pricing. All questions regarding this Policy must be directed to:

MAP Compliance Contact:
David Abraham     tel# 205-703-0581         M-F  8am – 5pm central time          email: d.abraham@euroboor.com

9. Policy Modifications and Termination

Euroboor USA Inc. reserves the right to:

  • Modify this Policy at any time
  • Add or remove Products from MAP coverage
  • Terminate relationships with any Distributor at its sole discretion

Changes become effective immediately upon notice.

10. Acceptance

Continued advertising or sale of Euroboor USA Inc. Products constitutes acceptance of this MAP Policy.

 

Euroboor USA Inc. 160 White Oak Road, Hayden, Alabama 35079    Tel# 205-703-0581